This annual event was first launched April 24th 2014, one year after the terrible day when the Rana Plaza, a dilapidated building housing numerous garment factories, collapsed and killed more than 1,000 people. The Fashion Revolution movement, commemorating this sad event, leads us to reflect on the production of our clothes.
Who made my clothes? This slogan makes customers question the origins of their wardrobe: how were the materials used, and how was it all made? Who assembles the different parts of the garment together? (no, it was not just a machine.) These questions shift the way we look at our consumption, especially now when Fast Fashion is wreaking havoc, not only on the planet but also on us as humans.
Fashion Revolution Week is also intended to be a forum open to public reflection but fueled by experts and major brands in order to provide concrete solutions that lead to a more ethical and human way to produce garments.
In the midst of the COVID pandemic, this event is scheduled to occur from April 20th until April 26th 2020 and will occur 100% online via Fashion Revolution’s social networks (Instagram, Youtube and Facebook.)
In addition, don’t miss Fashion Question Time on Friday April 24th at 11h which will be live on the Fashion Revolution Youtube channel.
This e-conference, typically held at the V&A Museum, will be chaired by Baroness Lola Young de Hornsey (AAPG Co-Chair for Fashion Ethics and Sustainability.) Other participants include: Mary Creagh (Climate, Sustainable Development, Green Finance Advisor and Member of Parliament from 2005 to 2019), Kenya Hunt (Director of Fashion at Grazia UK), Dr. Lisa Cameron (APPG Chair for Textiles and Fashion), Kate Fletcher (Professor at the Center for Sustainable Fashion and University of Arts London), and Dio Kurazawa (Co-founder of The Bear Scouts.)
Don’t forget the main theme of this week is to ask brands about their manufacturing process (sourcing, production, etc.) in order to answer one single, significant question:
Who made my clothes?
Photograph yourself with this sign and share on any social media sites with the hashtags #whomademyclothes #fashionrevolution to spread awareness and call for more transparency in the fashion industry.
It is possible that the current health crisis generated by the spread of the COVID-19 virus will breathe new life into this fight. For this is indeed a revolution: nature is making itself heard, and it is up to us to respect it from now on through our commitments and actions by building a more beautiful and cleaner fashion industry!
FASHION REVOLUTION > official site
From April 20th to 26th 2020