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  • Writer's picturePatrick Cabasset

Bac +5 Fashion Businessgraduates in the spotlight

ESMOD also offers courses in Fashion Business, allowing the school to cover

all of the professions that make up the fashion world. Its students are awarded

a bachelor’s degree after 3 years of study and a master’s degree at Bac+5 level

(the equivalent of A-Levels plus 5 years’ higher education), and the winners of

the ESMOD Fashion Business class of 2022 who have just defended their

theses in front of a jury of top professionals are no exception. Let us introduce

you to them.


These alumni, with their brilliant and endearing personalities, have been awarded the

extremely important title of Manager of International Development in Fashion and

Luxury Industries, a Level VII diploma registered in the RNCP (National Directory of

Professional Certifications). They will all go on to become high-level managers in

sales and marketing roles and are all trained to work in the fashion and luxury

industries in an international context.

In order to obtain their diploma, students were required to submit a research thesis

relating to the company and department in which they did their internship. A 6-month

work placement often chosen from the range of options offered by ESMOD Career,

the school’s internal department tasked with establishing contact with companies.

Their theses focused on the major issues facing the fashion and luxury sectors and

aimed to outline a series of recommendations for strategic development. The papers

were written during this internship completed at the end of the 2 nd year of the Master’s

course and supervised by professional experts, all selected based on the student’s

chosen topic.

This sharing of expertise is highlighted here through a number of fruitful examples.

Malick Sow durant la présentation de son mémoire devant le jury professionnel réuni par l'école

Malick Sow: “Inclusion and diversity benefit the fashion and

luxury industries”


Planet ESMOD: What did you do before enrolling on the ESMOD Fashion Business

course?

Malick Sow: I first did a Bachelor’s degree at the IAE (Institute of Business

Administration), followed by a one-year master’s in Fashion Studies, where I took

classes in art history and fashion history to gain theoretical knowledge and even an

overview of the concept of image in general.

After that, the ESMOD Fashion Business courses allowed me to merge my two areas

of interest.

P. E.: So what made you choose ESMOD?

M. S.: I wanted to come to Paris. ESMOD has a good reputation and its diploma is

recognised by the State, which gives it real value in the job market.

P. E.: What did you get out of your classes here?

M. S.: They allowed me to undertake cross-disciplinary projects with creative fashion

design students.

P. E.: Where did you do your internships?

M. S.: At Parfums Christian Dior from January to June 2022, because I’m really

interested in the beauty sector, as well as fashion. As a black person, I found there

were a lot of things missing that I’d like to see in the luxury beauty sector, and this

internship also allowed me to learn more about the luxury industry and cosmetics in


general. Especially where Christian Dior Beauté and Parfums Christian Dior products

were concerned, of course.

P. E.: What was the theme of your thesis?

M. S.: It was entitled ‘How inclusion and diversity can help Dior Beauté improve its

reach among Generation Z’. The project enabled me to pool all of the theoretical

knowledge that I’d gained in class in terms of marketing and communications with the

practical knowledge I’d acquired during my internship.

P. E.: How did the presentation of your thesis go?

M. S.: Pretty well. We were lucky enough to have a jury of professionals from major

brands such as Louis Vuitton, Mugler, American Vintage, etc., as well as consultants

who were very familiar with the field and these topics.

P. E.: How did your two years at ESMOD Fashion Business go?

M. S.: Very well, although a little frustrating due to COVID and the lockdowns. But I

learned a lot. This diploma also looks great on my CV and on job applications.

P. E.: What are your plans now?

M. S.: I’d love to work on brand image and communications for a luxury brand, in the

ready-to-wear fashion or beauty sectors.


Violette Martin, après la présentation de son mémoire

Violette Martin: “Brand strategy must adapt to the Chinese

market”


P. E: How did you get onto the ESMOD Fashion Business Postgraduate Program?

Violette Martin: I joined the school in the 3 rd year of my Bachelor’s degree at ESMOD

Lyon before going on to do my master’s in Paris. I also joined the Women @ Dior

programme last year and was consequently able to present a charity initiative to

UNESCO. Emma Hoche and I won the Dream For Change Project award from Dior.


P. E.: How did the presentation of your final-year thesis go?

V. M.: Very well, and I wasn’t too stressed because I really knew my chosen topic

and it was exciting to write it. I was quite happy to draw a line under my studies,

though, but the jury was very kind and attentive.

P. E.: What was your thesis on?

V. M.: I did my first internship at Viktor & Rolf Fragrances, part of the L’Oréal group,

and I did my thesis on adapting the brand’s strategy to the Chinese market, which it

had recently entered. As this was also part of the job I was doing during the

internship, the thesis was a direct continuation of that, but with my own ideas thrown

in. So it allowed me to complete that chapter of my experience there.

P. E.: What have you gained from these professional experiences in the workplace?

V. M.: My presentation has improved a lot, for example, the way I express myself,

and this is something that’s practised on all ESMOD courses. I was originally very

shy and initially didn’t have any confidence in myself, but I achieved a complete

turnaround in this respect. I wasn’t stressed during this final presentation before the

jury; I hadn’t even taken notes and it went well, and it’s this personal development

that is so beautiful to see. As well as the fact that I was able to meet so many

professionals, lecturers who are still practising professionals and the various contacts

we made through the internships. These lecturers were able to help me secure

internships through their networks.

P. E.: What skills have you been able to develop through this course?

V. M.: The thing we do most with the school is developing projects from start to finish,

which helps teach us how to manage teamwork, communication within a group,

deadlines, etc.

P. E.: What are you doing at the moment?

V. M.: I’m currently doing my second end-of-study internship at Balmain. When I was

at Viktor & Rolf Fragrances I was a trainee Product Manager but now I’m an

Accessories Collection Merchandiser. Which is closer to what I really love, which is

ready-to-wear fashion and fashion in general, but still working with products. These

different experiences have also helped confirm this.

P. E.: What are your plans now?

V. M.: I’m looking for opportunities for the start of 2023, preferably in the fashion and

luxury industries and in a product-related role, either as a Product Manager or as a

Collection Merchandiser.



Gabriel Cheval

Gabriel Cheval: “Outsourcing is a key part of a company’s life”


P. E.: What did you do before joining the Fashion Business Postgraduate Program?

Gabriel Cheval: I did a degree in Applied Foreign Languages with International

Business.

P. E.: Why did you then choose to specialise in fashion and marketing?

G.C.: My grandmother had worked in haute couture all her life, so she encouraged

me to go into this field and quite honestly, I love it!

P. E.: What have you gained from your studies here?

G.C.: They’ve allowed me to see fashion in a different light. I’ve been able to gain

knowledge that has given me a better understanding of this environment that is so


unlike any other. ESMOD Fashion Business also gave me the opportunity to

incorporate my first internship between the two years of study, which marked the start

of my career planning, and the school opened the door for me to do an internship at

Chanel.

P. E.: What position did you hold during this internship?

G.C.: I was an Assistant Product Manager and also helped coordinate the collections.

I’d turn the ideas that emerged in the studio into initial developments and see them

right through to the runway show and then on to sales in the Chanel showroom.

P. E.: And where did you do your 4 th -year internship?

G.C.: At Lunas France, where I was a Management Assistant and Product Manager.

So again, I wore two hats and had a 360-degree view of the company, its badges, its

rhinestones, its braids and all of the other embellishments that Lunas creates.

P. E.: What was your end-of-course thesis about?

G.C.: Outsourcing at Chanel, its management and its future. From an internal

perspective, how the teams organise themselves to manage these processes, and an

external one—manufacturers’ experiences of this outsourcing and their relationship

with Chanel.

P. E.: How did that go?

G.C.: It was a bit complicated, juggling the internship and writing the thesis, but it’s

completely doable if you get started early and look at things from a different

perspective. My internships at Chanel and another external company that works for

Chanel gave me a good overview of their relationship, I’d say. I was able to study the

balance of power between them and further my knowledge.

P. E.: What are your plans now?

G.C.: Well I still have time left on the fixed-term contract that I currently have with

Lemarié, which belongs to the many companies in the Chanel group, then I plan to

continue in this fashion sector, focusing on products and collection coordination.


Fanny Cardinal

Fanny Cardinal: “The digital sphere helps companies to grow”


P. E.: Where did you do your end-of-study internship?

Fanny Cardinal: I was a Communications and International Coordination Assistant at

Christian Dior, in the Visual Merchandising department. The aim being to develop

and implement the visual merchandising strategy to create a good image across all of

the Dior stores in the network. It was really interesting because we in the coordination

department were in contact with various other departments right across the world:

field visual merchandising, central marketing, external communications visuals, etc.

You learn a lot very quickly in this part of the company.

P. E.: What has your background been to date?

F. C.: I started attending ESMOD Fashion Design for my bachelor’s degree before

moving on to Fashion Business for the Postgraduate Program. Being able to wear

both of these hats is super-important to me and really helps me on a daily basis.

P. E.: What are you writing your thesis on?


F. C.: “How can the development of digital technologies within the Visual

Merchandising department at Christian Dior Couture promote collective

intelligence?”.

P. E.: What are your plans now?

F. C.: I’ve been hired on a fixed-term contract after my internship, in the same

department at Dior, but the role is a little different, focusing solely on coordination and

central marketing. I’d like to have the opportunity to progress within the company and

become more focused on the product, fabrics, the showroom, etc.

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